Apple Computer and Long-Term Success Essay -- Technology, Computers, E

In the 1970s, technologies such as video cassette rec regularises and personal calculators were revolutionizing the industry. Co-founders, Steve Jobs and Steve Wozniak, were drawn to this technology revolution and in 1976 started apple Computers (Abdelsamad et al., 2008). The combination of their charisma and intellect enabled them to determination the apple I computer. Today, Apple is one of the leading technology companies in the world. However, internal occurrenceors such as Apples unclear merchandising plan, employee work life negligence, and financial-legal issues sacrifice negatively affected their performance and sullied their incorporated reputation. Apple worked to correct the issues that were detracting from their performance and has had great success in modern years. However, Apple must learn to continually monitor these areas in order to achieve long-term success and retain a competitive advantage. Since Apples inception, there have been three significant intern al agents that have been detrimental to the ships companys performance. One of the factors affecting Apples performance was their inability to distinguish themselves in their industry. In addition to the fact that Apple would not allow outside computer manufacturers to use their mackintosh operating system, their products were easily imitable (Abdelsamad et al., 2008).The combination of these two factors allowed their rivals, Windows and Intel, to dominate the personal computer (PC) market. It was necessary for the company to focus on a particular market mix to gain an advantage over their competitors (Wheelen & Hunger, 2012). Another detrimental factor that was affecting Apples performance was the negative attention the company received when a trade union was formed at a Chinese factory that ... ....htmlKurtenbach, E. (2011, December 20). China probing pillory at Apple supplier factory. USA Today Tech. Retrieved from http//www.usatoday.com/tech/ intelligence agency/story/2011- 12-20/apple-factory-explosion/52112678/1Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2007). Fundamentals of human resource management (2nd ed.). naked York, NY McGraw-Hill/Irwin. Robertson, D. (2006, August 14). Apple pleads for more time to file. Times - United Kingdom. Retrieved from EBSCOhost. Schoonmaker, D. (2005). Apple Store Opens Here. Grand Rapids Business Journal, 23(26), B2. Retrieved from EBSCOhost. Supplier responsibility. (n.d.). Apple. Retrieved from http//www.apple.com/supplierresponsibility/. Wheelen, T. L., & Hunger, J. D. (2012). Strategic management and transaction policy Toward global sustainability (13th ed.). Upper Saddle River, NJ Prentice Hall.