The Essence of Memorable Tourism Experiences Essay

The Essence of Memorable Tourism Experiences - Essay Example The study attempts to show that there is a direct relationship between memorable tourism experiences and the number of tourists who visit a destination. This is through an exploration of the experiences of tourists and the elements of the visits that they make that ensure that they not only choose to return to a destination but also their ability to either recommend destinations through word of mouth to their friends and acquaintances. The study makes an examination of the experiences that are likely to have a positive effect on the memory and how this effect can be studied in a bid to develop information that can be useful to the tourism industry. Among the research questions that are being asked in this study is concerning the elements that can be considered to be the building blocks of memories. Furthermore, there is a question concerning what the triggers of memory are and what types of experiences ensure that these memories are retained. Another question that is asked is based on the methodical challenges that might be encountered when making a study of memories. Finally, the study attempts to develop an understanding of how practitioners in the tourism industry can work towards the development of memorable experiences for tourists. The main method of study that was put into use in the gathering of information was through interviews that were based on open-ended questions designed to ensure that the various dimensions of memory experiences were captured. Furthermore, it was found to be essential for the interviewer to ask questions in a predetermined order so that it could be determined whether the answer to a previous question could influence the one of the next. The data was collected from a Canadian University and it was based on the grounded theory in order to increase its efficiency and credibility.