Background of High Tech Company Essay

1.1 CompanyBackground of last Tech Company (HTC) high school Tech Company (HTC) Corporationis a communication and internet type assiduity which is headquartered in Taiwan. This corporation establish in 1997-05-15.There are 16, 746 employees in the company. HTC was conquest become a listed company in Taiwan on 2002-03-26.HTC was as well honoured as one of the worlds best 100 brands by Interbrand, in 2011. HTC is a leader in Android and Windows roving platforms. HTC to a fault isa global leader in smartphone innovation and design. This company built its report as the behind-the-scenes designer and manufacturer of many of the intimately best-selling(predicate) OEM-branded mobile devices on the foodstuff.Since 2006, HTC has regularly introduced many critically acclaimed mobile devices downstairs their own brand, and their portfolio includes smartphones and tablets powered by the Android or Windows Phone in operation(p) systems. Their longstanding working relationships with fel low technology leaders such as Google, Microsoft and Qualcomm are more than strategic partnerships They serve as active labs of research and development and product evolution. At HTC, collaboration is a means to a very important end creating a holistic experience for the customer. The partners warrant that hardware, software, and content management and delivery systems are united in circular-knit and intuitive ways that give consumers control.Their passion always discovers the best ways to integrate state-of-the-art technologies with effortless user experiences. New products simply modify and enhance these experiences. And when their customers share their personal experiences with HTC products, they speak with passion and conviction. They encourage, embrace and follow users sharing their perspectives. The strength of the HTC community lies in its authenticity its the or so accurate and honest voice of real-world understanding available. They insist on comprehend through the eyes of this community, because doing so teaches, challenges and prods them to get better at what they do empowering their customers through personal experience.1.2 Product back endgroundEstablished/Introduced in the marketThe Windows Phone 8X was being established in the market in November 2012. It has quaternary types of colour, which is violet, black, red and yellow respectively. The Window Phone 8X is carved from a whizz shell of polycarbonate (a synthetic resin) with a matt finish. It takes a lot to cunt or scratch this curved-cornered case. The phone size is 132.35 x 66.2 x 10.12 mm and is light at 130g, and cushion-shaped, with a fattish 10.1mm bulge at the back housing the battery, tapering to thinner edges.Nevertheless, Window Phone 8X also persuade 1.5 GHz dual-core processor, a 4.3-inch, 1280 x 720 Super LCD 2 demo (341 ppi), a built-in audio amplifier, and NFC capability. It volition also be fit out with an 8 megapixel rear-facing camera, a 2.1 megapixel front-f acing camera. As far as memory is concerned, the 8X will have 1 GB of RAM and 16 GB storage. blot identity for the selected brandTo become a globally recognized brand, HTC stony-broke away from its roots as the ODM smartphone maker cognize as High Tech Computer Corp. to become the new face of high-end Android and Windows Mobile smartphones. HTC Innovation was their slogan, hammering home the idea that HTC smartphones are some of the most innovative options on market. But, as many growing/changing companies hire to do, HTC has changed their slogan. A quick visit to the HTC homepage confirms the new tagline HTC now wants to be known as Quietly Brilliant.To make it as official as possible, HTC has filed for a USPTO trademark protecting the Quietly Brilliant tagline. The new slogan replicate HTCs position as a formidable smartphone maker that doesnt necessarily need to make the marketing and publicity grabs that were use to seeing from Apple and Motorola. HTC really does seem to ke ep quiet nigh their brilliant products.