Sostacâ„¢ E-Marketing Plan

What is SOSTAC ? The SOSTAC Planning System is one of the most powerful preparedness systems ever developed. Simple but extremely effective, as it contains all the ingredients merry for the perfect merchandise externalise. Whether a blue chip, like IBM and BT, or menial business, professionals who discover SOSTAC Planning System embrace it for life. This method will surgical operation you to create, write and develop your marketing plan by breaking mint into six elements Situation analysis, Objectives, Strategy, Tactics, Action and Control. How does it work on B2B company e-marketing plan? 1.Situation analysis Internal audits Current internet marketing audit (business, marketing and internet marketing effectiveness) Audience composition and characteristics Reach of web site, character to sales and profitability Suitability of resources to deliver online services in brass section of competition External audits Marco-economic environment Micro-environment C new marketplace st ructures, predicted node activity Competition C threats from existing rivals, new companies and intermediaries Assess opportunities and threats (SWOT analysis) Markets and return positioningMethods of creation of digital range and detailed averment of customer value poposition 2. Objective analysis corporate objectives of online marketing detailed objective tangileb and impalpable benefits online value promotion 3. Strategy definition investment and commitment to online channel market and product positioning target market strategies C statement of prioritized segments, new segments, online value proposition and differential advantage, significance of non-customer audiences? Change commission strategy 4. Tactics Product. Promotion Price Place People 5. Actions SpecifyTasks option Partnering and outsourcing Budget including cost for development, promotion and maintenance Staff Implement venture assessment Legal issues Team organization and responsibilities Development and mai ntenance process 6. Control Identify a measurement process and metrics concealment Business contribution (channel profitability C revenue, costs, return on investment) merchandising effectiveness (channel outcomes C leads, sales, conversion, rate, channel satisfaction) Online marketing effectiveness (channel behavior C page impressions, visitors, repeat visits, conversion rates)