Impact of Advertisements on Consumers Choice Essay

Bovee and Arens (1994) define publicise as the non-personal communication of instruction, usually paid for and usually persuasive in nature (about products and services) or themes by identified sponsor through various media.An advertising medium is the office or conveyance by which sales message is carried to prospective customers. denote is many things to people. It incites and affects our daily locomotes. At times people view it positively that they might find it entertaining while other adverts be cursed, insults and deceives it. in that respect atomic number 18 also times where publicizings nates mislead consumers buying behaviour.Advertisers figure on consumers attitude to achieve their goal. Influencing and affecting their buying behaviour. possibly advertising is the most obvious venue where the concepts of attitude formation mixture can be seen in application.Persuasive communications (advertisements) can be transmitted through various media print, (newspaper s, magazine, books) audio (radio and telephone) audio visual (television set and movies) and electronic (internet and e-mail).Consumerism is here to stay. Tomorrows consumers will be better educated, to a greater extent affluent and more than critical. They will probably be less concerned with view and symbols and be more anxious to get information about the product.Background of the viewMost people may not realize it, but advertising has become pervasive if only by the sheer number of advertisement people argon exposed to everyday. While advertisements are generally horizon as a way to sell things an underlying element can at times be missed. It is that advertising can influence and convert people attitudes and can be a potent form of influence. In fact many people blamed advertisements for encouraging materialism on people because advertisers present their products as a must have. Those who puzzle them are depicted as more confident or more popular and this gets people to bu y more products.The expression that today we live in age of advertising is so common to hear that it has in fact become almost trite so much that the clean man has not bo in that respectd to pause even briefly and express to mind the innumerable benefits it bring to society. The rising level in the commonplace of living would not have been possible in the absence of advertising.For an someone to make effort to examine an advertisement. It should first and foremost capture the individuals attention. correspond to Fiske (1995), attention involves the process of encoding where by people take information that is outside of them and represent in their heads. It is interesting to know that while observation the favourite shows in T.V., advertisements seem to be a part of it. sometimes they even consume more hours than the shoe itself.Nowadays, advertisement seems to rule television and radio cosmos a sponsor on shows because of different advertisements being shown the consumers was being confused about what product to select and use because of how the advertisers promote their product.Advertising can influence buying behaviour patterns. There are also some deep rooted attitudes, practices and values that cannot be changed by advertisements. Advertising is claimed to accomplish the four basic task of informing, persuading, reminding and changing behaviour. argument of the Problem1. What are the different forms of medium used by advertisements?2. What are the factors that affect buying behaviour of the consumers?3. How can you measure the effectiveness of an advertisement ?4. What are the level of effectiveness in the following medium? a. radio receiverb. Televisionc. Print ad(newspapers and magazines)5. What are the attitudes of the following consumers towards different forms of advertisements? a. Children (8-12)b. Teenagers(13-19)c. Adults (20-onwards)6. Are there differences in people attitudes towards advertisements considering the following a. Educational a ttainmentb. Socio- economic statusSignificance of the StudyEveryone will benefit from this study because everyone is considered as a consumer. There is hardly any person who has no personal idea concerning advertising because it is everywhere. Advertisements have become not only a witness of entertainment but also of information. These touch our way of life in infinite variety of forms, some subtle, others obvious and there are those that are even blatant.